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Grant Cardone is being called "the entrepreneur for the 21st Century". Starting from modest beginnings, he is now the founder and owner of three multi-million dollar companies: a successful software company, a sales training and consulting business, and a real estate company with a portfolio valued at over 100 million dollars. Cardone also speaks internationally to industry leaders, managers, CEOs and entrepreneurs on sales, money, finance, business strategies and business expansion. The author of Sell To Survive, Cardone’s first book stresses the importance of selling to any career. Sell To Survive is rapidly becoming a survival manual for business executives, sales representatives, entrepreneurs and small business owners. It is the definitive book on how to survive in any economy. "While the business schools suggest that undercapitalization is the number one reason a business fails, " says Cardone, "the ONLY reason a business or individual actually fails is the inability to sell their products, services and ideas in quantities great enough to fund the company or individual." "

Grant and his book are getting nationwide attention with the current economic climate and his no nonsense approach to survival. He is a regular contributor to The Huffington Post, and Grant appeared on Fox & Friends on December 8 discussing his top tips for surviving during a recession. He has also appeared as a “Real Estate Expert” on Fox Business with his most recent appearance on the morning of the US presidential election.

One of the few voices who reject the constant negative media drumbeat about the economy and in particular, the state of the national housing market, Cardone offers his expertise on a number of current issues:

• Lending -- While all the pundits are saying that loans aren't available to the residential consumer, Cardone affirms the availability of sound financing in a market brimming with opportunity.

• Sub Prime -- Concerning the sub prime loan crisis, Cardone points the finger at the builders who negotiated fraudulent loans, thus creating the current mortgage crisis, not the consumers taking on adjustable loans. visit: Sub Prime Loan Video by Grant Cardone

• Residential Real Estate - Cardone believes this to be the best real estate opportunity in the last 25 years and suggests that America is ON SALE. America Is On Sale by Grant Cardone

• Home Buying Tips -- Cardone's three basic tips to buying real estate are also discussed in the video: Home Buying Tips Video by Grant Cardone. Among his tips that buck conventional wisdom is his contention that it doesn't always make sense to buy the least expensive home but rather the "trophy property" in the neighborhood. By implementing Cardone's simple formulas, thousands of individuals have flourished in the ebb and flow of an ever-changing real estate market.

His innovative Epencil™ software-negotiating program was created to support his methodologies and is now utilized by most dealerships nationwide. This software simplifies the negotiations process for dealers and consumers resulting in increased customer satisfaction, greater customer retention and improved dealership profits.

As a real estate investor, Cardone started with one home and parlayed it into apartments, shopping centers and development opportunities with over $200 million dollars bought and sold.

With his proven business acumen, approachable persona and list of financial achievements, Cardone has established himself as one of the leading opinion makers on finance and economic issues.

Cardone's ideas, strategies and approaches have been successful primarily because they are practical and solution oriented. His humor and wit allows him to connect with an audience, to listen to their questions and communicate clearly, effectively and with an infectious energy that makes him a unique asset to those seeking guidance amidst this economic downturn.

Grant Cardone currently resides in Los Angeles with his wife, actress Elena Lyons in a 17 million dollar home in the Hollywood Hills, which was recently featured on KNBC TV's Open House LA: Open House LA Video.