Central Valley Business Times Features Grant Cardone

“Stop whining about the recession, because these times offer opportunity to build your business,” says sales trainer Grant Cardone. “It’s time to be proactive.”

“Whatever the product or the idea or the services of a company, it has to be pushed into the marketplace much more aggressively,” says Mr. Cardone, an entrepreneur who has founded three companies and is a sales training consultant, a motivational speaker and an author of four books.

“My message to small businesses is that there is a solution – you’re it. Your sales team is the solution [but] they have to be extremely well trained, motivated daily, so that they can push through the uncertainty, the lack of confidence in the marketplace, the resistance,” he says. “There are companies out there that are still buying things, spending money.”

Mr. Cardone says too many companies and individuals are using the recession as an excuse for failure.

“There are so many people lost in distraction right now, lost in bad news,” he says. And that means a lot of competitors “have bought the bad news” and essentially thrown in the towel.
“If I’m willing to persist longer than my competitors, if I’m willing to show up … and do a better, more optimistic presentation of value-add proposition where I’m actually helping someone, then I’m going to get the business,” Mr. Cardone says.

Mr. Cardone is the author of four books, the latest of which is “The 10X Rule: The Only Difference Between Success and Failure.”
He says the title sums up what’s needed today: ten times the effort to achieve success, and it’s important to limit the negativity that seems to envelop the nation right now.
“Eight hundred TV channels pumping negativity relentlessly 24 hours a day, constantly delivering negative messages,” he says. “This is a massive problem today.”

Mr. Cardone says companies must make a constant effort to offset the negative, to “displace all the negativity with a positive message.”

Central Valley Business Times Feat. Grant Cardone by grantcardone