NADA Convention – Grant Cardone

I’m going to take a shot and guess that you’ve been brought up believing that competition is a healthy thing. Competition will help you succeed. Something along those lines, am I right?

Well all of the people that have told you that are WRONG.

Competition will do just the opposite. It will make you lose focus on your product because that focus will be on what your competition is doing. If they achieve any success, your mind wonders they did to get that success instead of figuring out a way to achieve it yourself. You succumb to mimicking the competition instead of doing what you should do and DOMINATE.

The keyword here is DOMINATE. Stop thinking about what your competition is doing and figure out ways to ways to be innovative. You don’t want to do what everyone else is doing. You want to do what they WON’T do!. This is what separates the dealer/ customer experience and will make dealers valuable to car buyers.

At this year’s NADA Convention 2011, I will give a special workshop on “Strategies to Dominate the Competition.” These exact strategies will guarantee that you’ll be able to dominate your market and pull customers away from those that have chosen only to compete.

This year the NADA Convention 2011 will be taking place in San Francisco, CA from February 5-7, 2011 with a special welcome reception co-hosted by J.D. Power and Associates on Friday, February 4, 2011. The Welcome Reception will be following special workshops including that of my own.

My NADA workshop will be as follows:
• Friday, February 4 at 1:30pm – Room 2006 -2008
• Saturday, February 5 at 11:00am – Room 2009 West
• Sunday, February 6 at 11:00am – Room 2009 West

See you all there!
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